Lexington, KY (Vocus) April 1, 2010 -- Big Ass Fans®, the leading designer and manufacturer of large-diameter, low-speed ceiling and vertical fans, announced a new brand campaign targeting the high-end residential market. The re-engineered branding initiative includes an expansive consumer and trade communication campaign, spotlighting the launch of Isis®, an industrial-chic, energy-efficient fan now available for high-ceiling residential properties.
“In talking with our customers, we realized a tremendous growth opportunity for residential fans,” said Carey Smith, president and CEO, Big Ass Fans. “For over a decade, Big Ass Fans has engineered high-performance air movement solutions for tens of thousands of satisfied industrial customers worldwide. We now have the ability to bring this patented technology to the residential market in Isis - a truly innovative, energy-saving product that really works.”
Residential Launch
Big Ass Fans started in the agricultural and industrial sectors and segued into commercial industries. Due to the company’s reputation for innovation, design and sustainability (http://www.bigassfans.com/sustainability), it ultimately decided to enter the residential market as a direct response to customer demand for quality, high-end residential product.
“Our customers have asked for this, and we have responded,” said Smith. “We’ve expanded our business model and created a Big Ass Fans sales team dedicated to promoting Isis residential. We’re rolling out new selling tools, including literature, brochures, sell sheets and consumer facing Web content.”
Advertising & Marketing Campaign
To target key audiences, Big Ass Fans is investing in a multi-million dollar consumer and trade communication campaign that incorporates both advertising and public relations. The initiative will kickoff with a new consumer and trade print campaign. The newspaper advertisements will debut in May 2010 in Los Angeles Times, Dallas Morning News and West Palm Beach Post, among others. The magazine advertisements will be introduced starting in May 2010 in Elle Décor, Azure, Architectural Record, Interior Design, New York Spaces, and other architecture, design, home and garden, and luxury regional publications.
Residential Isis Ceiling Mount Fan
Isis is a versatile, slim, contemporarily designed ceiling-mount fan that delivers consistent energy-efficient comfort year-round. The fan was originally designed for commercial spaces, but is now available for residential properties. Isis comes in a standard aluminum finish, but is also available in chestnut, black, white and silver, or can be color-customized to match interior décor.
Isis is engineered, precision-balanced and hand-built with aircraft-grade aluminum and industrial components. It is driven by a proprietary prime mover and improves circulation in large spaces like foyers, lofts and great rooms. Its sweeping airfoil blades, shaped like aircraft wings, revolve slowly and quietly to produce gentle, yet powerful currents of air.
Isis provides a cost-effective method of controlling energy costs through improved circulation. One eight-foot Isis fan covers more area than nine small ceiling fans, while using only one third of the energy of one standard fan. Weighing less than 100 pounds, Isis can be installed in spaces with ceilings as low as 12 feet. A hybrid of advanced engineering and industrial performance, Isis carries a limited lifetime warranty.
To learn more about Isis visit, BigAssFans.com (http://www.bigassfans.com/isis) or call 877-BIG FANS.
About Big Ass Fans
Big Ass Fans is the leading manufacturer of huge ceiling fans for large industrial, agricultural and commercial settings. Big Ass Fans range in size from 6 feet to 24 feet in diameter, using low horsepower motors to generate energy-efficient air movement for large spaces. Big Ass Fans can be used year round to provide occupant comfort and energy savings. There are over 40,000 Big Ass Fans installed worldwide in applications such as manufacturing plants, distribution centers, horse arenas, dairy barns, stadiums, art galleries, restaurants, health clubs, zoos and homes! Product solutions include Pivot™, Powerfoil®X™, Powerfoil®X Plus™, AirGo™, and the new Element® and Isis® designed for commercial spaces. Big Ass Fans have been featured in Inc. Magazine, Entrepreneur, Fast Company, and television programs such as MSNBC’s Your Business (http://www.msnbc.msn.com/id/26526805#32238475), Planet Green, Discovery Channel Canada and the National Geographic Channel. For more information about Big Ass Fans, please visit the Web site at www.bigassfans.com.
# # #
New B-Sure Anal Leakage Pads Provide Solution For Mild Anal Incontinence - Absorbent, Reliable And Discrete Order Online
New B-Sure anal leakage pads by Birchwood Laboratories are the very latest solution for managing mild anal incontinence. Designed for active lifestyles, their unique butterfly shape makes them easy to use and keep in place, conforming to body contours. Unique B-Sure pads help decrease anxiety while improving quality of life for a problem that now affects an estimated 21 million adults.
Hemorrhoids Anatomy
The arteries supplying blood to the anal canal descend into the canal from the rectum above and form a rich network of arteries that communicate with each other around the anal canal. Because of this rich network of arteries, hemorrhoidal blood vessels have a ready supply of arterial blood. This explains why bleeding from hemorrhoids is bright red (arterial blood) rather than dark red (venous blood), and why bleeding from hemorrhoids occasionally can be severe. The blood vessels that supply the hemorrhoidal vessels pass through the supporting tissue of the hemorrhoidal cushions.
Anal Warts Treatment (Finally, a Medicine for Anal Warts Which Removes Them Completely!)
Anal warts treatmentAnal warts, otherwise known as genital warts or venereal warts, are just one of about 80- different strains of the Human Papilloma virus (HPV). Anal warts are extremely common these days.
Anal Lightening: Is At-Home Anal Bleaching Safe?
Anal bleaching is a recent cosmetic trend that started in Los Angeles, California and has quickly spread throughout the United States While Anal bleaching was started in and performed only in salons, it is now available in at-home anal lightening kits
UK's Bounty in the Booty!
Forget 60 seconds, Confused.com warns drivers that billions could be gone in just 13.
Anal Bleach Safety Information - Choosing a Safe Anal Bleaching Cream
Part of the meteoric growth in anal bleach products, and anal bleaching, has been the development of safe, effective products to lighten very private parts of the body An anal bleaching cream must be far gentler than the skin peeling creams and gels available for such things as tattoo removal
SAG International, LLC, Makers of Sticky Ass Glue, Return to National Hardware Show® to Showcase New Products
SAG International, LLC will mark their second appearance at the 2009 National Hardware Show with the Introduction of Sticky Jack Glue and Sticky Jack Super Glue.
Adam & Eve “Great American Sex Survey” Finds 45% of American Adults Enjoy Anal Sex
Adam & Eve, America’s most trusted source for adult products, is pleased to announce the latest results in its incredibly popular “Great American Sex Survey.”
Be Happy - Shake Your Booty
If you want to be happier - move your body In fact, PE class should have been called Happiness 101
Sticky Ass Glue Continues Nationwide Expansion; Sets Sights on Securing New Retailers, Distributors at National Hardware Show, Las Vegas May 6-8 2008
Sticky Ass Glue, the stubbornly strong Polyurethane Glue, perfect for repairing and fixing everything under the stars, will make its first ever appearance at the 2008 National Hardware Show in Las Vegas May 5-8, 2008.
Dirty Little Astrological Secrets on How to Snag That Ideal Boyfriend Without Worrying Too Much About the Size of Your Ass
Are you one of those gals who hates her own dress size (Okay, that's eighty percent of us so read on
Booty Bean Bags Are Tops with the Bottoms Of Style-Savvy Guys and Bootylicious Babes Looking for Great Chairs
Booty Bean Bags are stylish modular furniture option for people who prize comfort over conformity. A new web site features the chairs that are appropriate for indoor and outdoor use and are available in a popular oversized version that seats up to three.
Big Ass Fans® Partners with Art Start, NYC Non-Profit Organization
Big Ass Fans partners with Art Start, a New York City-based, non-profit organization that provides at-risk kids with opportunities for success in life using art and music. To coincide with the launch of Isis, a new residential ceiling fan from Big Ass Fans, the company is donating a portion of sales to Art Start.
Venereal Warts Treatment Advice (Genital Warts, Anal Warts, Penile / Penis Warts, Vaginal Warts)
Venereal Warts TreatmentBefore discussing a remedy for venereal warts, lets
get a little bit more information about them.What are Venereal Warts? Sometimes spelled vinerial or venerial, commonly known as genital warts, these growths are found in and around the genital region, including the anus, vagina and penis.
Safe Intimate Skin Bleaching Treatments: Is Anal Bleaching Dangerous?
Anal bleaching is quickly becoming as popular as Brazilian waxing What started as a very niche cosmetic trend reserved for 'adult? actors, exotic dancers, and those obsessed with physical perfection has now began to quickly enter the mainstream